Redesigned and repositioned NextGen America’s brand identity to better connect with Gen Z audiences through a strategic shift from traditional patriotic symbolism to a bold, lifestyle-oriented visual system. The project aligned the organization’s messaging and design language with its mission of empowering young voters and building collective action.
The rebrand introduced a vibrant color palette, expressive typography, and digital-first design assets that reflect youth culture, authenticity, and inclusivity. Each design decision was rooted in strategy, focused on making the brand relatable, energetic, and culturally relevant while maintaining clarity and trust.
The new identity extended across the website, social media, and campaign materials, creating a consistent and accessible brand experience. Every element worked together to communicate movement, optimism, and participation, reinforcing the organization’s role as a bridge between civic engagement and youth culture.
