About Yocelyn

Designer. Illustrator. Artist

A visual designer, illustrator, and artist passionate about empowering my community by creating a voice for people of color.

Who I am

A multidisciplinary creative seeking to tell stories and aspire others to do the same.


As a woman of color I’m always striving to make more space for representation wherever I go.

What's Next

Working on ways to educate others to find their niche to establish their brands.

My History

Yocelyn Riojas is a Mexican-American visual designer, illustrator and artist born in Piedras Negras, Coahuila and raised across the border in Eagle Pass, Texas. Growing up, she was influenced by her parents, who grew up as migrant workers, now serving as attorneys, helping farm-workers and asylum seekers. Passionate about empowering her community by creating a voice for people of color, she is using her graphic design work and illustrations to inspire and prompt a new generation of activists.

 When she’s not working in social impact she works as an independent designer. Known for her vibrant color palettes and a passion for putting her clients’ stories into her designs, she can walk them through the creative process to assure their brands represent their mission. In the past 5 years she has built a career in public speaking, gained media recognition for her community work, and has collaborated with a wide range of clients– from non-profits, entrepreneurs, and large scale companies such as Google and Saba. Yocelyn currently resides in Austin, Texas and is pursuing her Master of Fine Arts in Communication Design at Texas State University.   


My Creative Process



Have a problem in need of a solution? Let’s review it and discuss the project objective.



Before jumping into a project whether it is brand identity, print, or art I do the research to make sure we deliver the right message.



Nothing happens in one go. I explore concepts first to provide options so we can pick a creative direction together.



When developing we’ll have a few check in to see if any edits need to be made in the process. I’m here to help advise what is doable.



Towards the end we’ll have a final review to finish final touches and edits.



Final digital deliverables and presentation complete.

My Expertise

Currently, finishing my MFA in Communication Design at Texas State University and expected to graduate summer 2020. My skills range from brand identity, illustration, print, and more. I believe graphic design is a tool that can help tell your story and why you’re different.

My first love has always been illustration. My drawings always display diversity, representation, vibrant colors, and always with an uplifting spirit. 

I have experience speaking to large public audiences through numerous panels, AIGIA, and TEDx. 

Art and design can be used as a social tool for the community. I work with non-profits across the country to spread awareness on human rights, women empowerment, and voting. By educating the community on how to use creative thinking they can motivate their people to take action for a cause.

Projects Completed
Happy Clients
Proposals sent

Would you like to start a project with me?

Let's have a chat! I'm always open to listen to project proposals and see how we can collaborate.