art and design change

General Inquiries & Speaking

Press Kit



Yocelyn Riojas is a Mexican-American visual designer, illustrator, and artist born in Piedras Negras, Coahuila, and raised across the border in Eagle Pass, Texas. Growing up, she was influenced by her parents, who grew up as migrant workers, now serving as attorneys, helping farm-workers, and asylum seekers. Passionate about empowering her community by creating a voice for people of color, she is using her graphic design work and illustrations to inspire and prompt a new generation of activists.

When she’s not working in social impact she works as an independent designer. Known for her vibrant color palettes and a passion for putting her clients’ stories into her designs, she can walk them through the creative process to assure their brands represent their mission. In the past five years, she has built a career in public speaking, gained media recognition for her community work, and has collaborated with a wide range of clients– from non-profits, entrepreneurs, and large-scale companies such as Google and Saba. Yocelyn currently resides in Austin, Texas, and is pursuing her Master of Fine Arts in Communication Design at Texas State University.

“She is calling upon other artists of color to help in the movements for undocumented people.”

– The Daily Dot

“Though she’s become a notable artivist in Texas, Riojas is also making a mark around the country.”

– Remezcla

“Her art has been one of the most prominent visual representations of a growing movement.”

– Cultura Colectiva

“She pays homage to her roots while challenging stigmas and questioning patriarchal norms.”

– LatinX


Remezcla, Voyage Houston, Cultura Colectiva, MTV, Texas Monthly, The Austin Chronicle, The Daily Dot, Rouge Habits, LatinX, Statesman, HipLatina,  St. Phillip’s, The Hill, TEDx,  Raw Femme, CNN


Black & Brown, Together We Can
TEDx Talks.


Women’s March Power to the Polls // 2018
Bronze Pollie // Jolt // American Association for Political Consultants // 2018
Jolt the Vote Poster Contest // 2017
Seeding Collective Resistance Grant // 2017
Ello Creative Excellence Community Award // 2017

Clients Include

Audible, Google, National Parks Conservation Association, Saba, SIREN, Starz, Ulta Beauty, Vive Cosmetics, Just GYV, Mexi-Arte Museum, RAICES, Jolt, GreenLatinos, League of United Latin American Citizens, The High Line

Select Speaking History

Nasher Sculpture Center // 2020
AIGA GROW Lightning Speaker // 2019
TEDx Speaker // 2018 // TXST
 University  Southwest School of Art // 2018

Who I am

A multidisciplinary creative seeking to tell stories and aspire others to do the same.


As a woman of color I’m always striving to make more space for representation wherever I go.

What's Next

Working on ways to educate others to find their niche to establish their brands.

What's Next

Working on ways to educate others to find their niche to establish their brands.

My Creative Process



Have a problem in need of a solution? Let’s review it and discuss the project objective.



Before jumping into a project whether it is brand identity, print, or art I do the research to make sure we deliver the right message.



Nothing happens in one go. I explore concepts first to provide options so we can pick a creative direction together.



When developing we’ll have a few check in to see if any edits need to be made in the process. I’m here to help advise what is doable.



Towards the end we’ll have a final review to finish final touches and edits.



Final digital deliverables and presentation complete.

My Expertise

Currently, finishing my MFA in Communication Design at Texas State University and expected to graduate summer 2020. My skills range from brand identity, illustration, print, and more. I believe graphic design is a tool that can help tell your story and why you’re different.

My first love has always been illustration. My drawings always display diversity, representation, vibrant colors, and always with an uplifting spirit. 

I have experience speaking to large public audiences through numerous panels, AIGIA, and TEDx. 

Art and design can be used as a social tool for the community. I work with non-profits across the country to spread awareness on human rights, women empowerment, and voting. By educating the community on how to use creative thinking they can motivate their people to take action for a cause.

Projects Completed
Happy Clients
Proposals sent