Pride Month collaboration with Peloton instructor and drag queen Matty Maggiacomo. The reel featured a bold, authentic message aimed at uplifting the queer community and pushing back against rainbow-washing and performative allyship.
The video combined vibrant visuals, Matty’s charisma, and dynamic text overlays with a core message:
Pride isn’t brought to you by corporations… Pride is brought to you by the queer community who’ve been fighting relentlessly for generations for equality and equity.
Do not back down in the face of hate. 🌈
This collaboration amplified reach through genuine voice, community-driven storytelling, and viral potential—thanks to Matty’s influence and the unapologetically proud messaging. Huge thanks to @mattymaggiacomo for helping us celebrate Pride the right way.
