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A vibrant illustration series for NextGen America, designed to inspire civic engagement and connect with Gen Z audiences through bold, culture-forward visuals.

ClientNextGen AmericaProjectIllustrations for SocialsShare

A series of original illustrations created for NextGen America’s social media platforms to energize and engage young voters across the country. The collection highlights cultural pride, youth empowerment, and collective action through bold color, expressive characters, and storytelling rooted in contemporary design.

Each piece was strategically developed to align with ongoing campaigns around democracy, climate justice, economic equity, and reproductive rights while maintaining a cohesive visual identity across all digital channels.

“Y’all Means All” – Designed this bold, Southern-inspired illustration for Pride Month featuring a pair of cowboy boots adorned with the Pride flag, set against a vibrant rainbow-gradient background. The message “Y’all Means All” takes center stage—rooted in inclusivity and echoing the call for LGBTQ+ rights, especially in rural and Southern communities.

https://www.instagram.com/nextgenamerica/p/C7xYqfQsHa5

“You Are Voting On Native Land” – Created this empowering illustration featuring a Native girl holding a skateboard, inspired by Indigenous-led initiatives like Skate for Democracy and Skate to the Polls. These events—organized by groups like Protect the Sacred and NDN Collective—merge skateboarding, music, and voter engagement to uplift Indigenous youth and foster civic participation in communities like Tuba City and Kayenta on the Navajo Nation.

https://www.instagram.com/nextgenamerica/p/DBHdrLButZp

“Abortion is Healthcare: Raise Hell For Roe” – Illustration created in response to the overturning of Roe v. Wade, featuring a young brown woman in a denim jacket boldly embroidered with the message: “Raise Hell for Roe.” This piece was designed to visually empower communities of color and center the voices most impacted by the Dobbs decision.

https://www.instagram.com/nextgenamerica/p/C8mpZ2zsp-U

Illustrated and designed this social media post for NextGen America to mark the National Day Without Immigrants. The goal was to visually emphasize the essential role immigrants play in shaping the U.S. economy and culture. The design incorporates data-driven graphics from the American Immigration Council, challenging xenophobic narratives with facts and affirming messaging. Bold typography, warm tones, and hand-drawn elements were used to center immigrant voices and amplify the message: immigrants are not just part of our country—they build it.

https://www.instagram.com/p/DFoGpA4JFbw/?img_index=4

Men’s Voter Power barbershop illustration designed for the MVP campaign. This illustration empowers young Black and Latino men to use their voice and vote.

https://www.instagram.com/nextgenamerica/p/C5_M-XNMl_Y

Illustration for Protect Kids, Not Guns, honoring the Uvalde victims and urging action for stronger gun laws and safer schools.
https://www.instagram.com/nextgenamerica/p/C7WvodjOrHO/

Empowering communities through bold creativity and meaningful change.

© Copyright 2024, Yocelyn Riojas

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