To introduce Canijilla, a premium imported Mexican hard seltzer, into U.S. markets, I created a vibrant social media kit for Día de los Muertos. The designs highlighted the brand’s bold flavors—Mango Picosito and Limón Pepino—while celebrating the holiday’s cultural traditions.
The kit featured two grid posts showing a couple at an altar with Canijilla beverages, surrounded by sugar skulls and marigolds, and two animated graphics of dancing skeletons in colorful, playful Mexican pop art. By blending the brand’s identity with the spirit of the celebration, the campaign invited Mexican-Americans in McAllen, TX, and San Bernardino, CA, to include Canijilla in their festivities.
ClientCanijilla Mexican Hard SeltzerProjectDia de los Muertos CampaignShare
