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For the Our Future is Now Tour, a nine-stop nationwide initiative by NextGen America and MoveOn Political Action with special guest Bernie Sanders to mobilize young voters, I illustrated a limited-edition custom art poster that served as the campaign’s centerpiece, featuring bold and youthful aesthetics to resonate with the target audience. I also led the creative direction for campaign visuals in collaboration with designer Tyler Evans and developed social media assets that upheld the campaign’s branding while maximizing digital engagement. The cohesive design extended to merchandise, including shirts, ensuring a unified visual identity that amplified the movement’s energy and message across all touchpoints.

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Empowering communities through bold creativity and meaningful change.

© Copyright 2024, Yocelyn Riojas

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