Our Future is Now Tour
NextGen America x MoveOn Political Action
A nationwide youth voter mobilization initiative with Bernie Sanders, NextGen America, and MoveOn Political Action
For the Our Future is Now Tour, a nine-stop nationwide initiative featuring special guest Bernie Sanders, I led creative direction for both the design and social media teams, shaping the campaign’s visual storytelling across digital and on-the-ground platforms.
My Role
- Creative Direction: Guided the creative and social teams to develop a cohesive visual identity, ensuring consistency across all assets.
- Custom Illustration & Merchandise: Designed a limited-edition poster that became the campaign centerpiece, along with shirts, stickers, and banners to energize young voters.
- Social & Digital Engagement: Directed the production of social media assets, digital banners, and tour visuals to maximize online engagement and turnout.
- Video & Storytelling: Partnered with the video team to produce recap reels and worked with a photographer to document events, amplifying the tour’s reach across digital channels.
- Collaboration: Worked alongside designer Tyler Evans and coordinated with multiple departments to ensure alignment with the campaign’s narrative strategy.
Impact
- Drove nationwide visibility for youth voter mobilization efforts in five battleground states.
- Strengthened brand consistency across print, digital, and live events.
- Helped position the tour as a high-energy, youth-focused movement that combined politics, culture, and activism.
