Chingona Fest Texas

Chingona Fest Texas, a social impact music festival dedicated to empowering the Latinx community through art and music, received a bold brand update to align with its vibrant personality and cultural roots. Drawing inspiration from Latinx heritage and the festival’s desert backdrop, the redesign introduced rich, dynamic colors and striking desert cacti motifs to reflect the spirit of resilience and celebration. I collaborated to guide the creative direction of the website, ensuring the refreshed brand seamlessly transitioned from real-world experiences to a compelling online presence. The result is a cohesive, engaging identity that amplifies Chingona Fest Texas’s mission and impact.