Mezcla Mosiac Collaborative
As art director of SparkNerds, I directed the brand development of Mezcla Mosiac Collaborative, a consulting collective to represent diverse communities.
Task
Brand development for a boutique executive and creative consulting collective amplifying communities of color and historically marginalized groups, based in Grand Rapids, MI.
Brand Direction
The logo concept focuses on the idea of a mosaic. We collect textures and patterns from Mexican, Native American, African American, and Asian. From those tiles, we picked the elements unique to each culture and can be combined. We use the circle/round as an overall shape of the logo to compliment the geometric and modern texture.
In the logo composition, we also explore the sizes of the quarter circles to give them some movement so that it doesn’t appear too static. You also see some repetitive shapes, which we try to resemble the mosaic texture.
