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About me

¡Hola! Yocelyn Riojas, is a Mexican-American visual designer, illustrator, and artist born in Piedras Negras, Coahuila, and raised across the border in Eagle Pass, Texas.

Growing up, she was influenced by her parents, who grew up as migrant workers, now serving as attorneys, helping farm-workers, and asylum seekers. Passionate about empowering her community by creating a voice for people of color, she is using her graphic design work and illustrations to inspire and prompt a new generation of activists.

When she’s not working in social impact she works as an independent designer. Known for her vibrant color palettes and a passion for putting her clients’ stories into her designs, she can walk them through the creative process to assure their brands represent their mission. In the past five years, she has built a career in public speaking, gained media recognition for her community work, and has collaborated with a wide range of clients– from non-profits, entrepreneurs, and large-scale companies such as Google and Saba.

Yocelyn currently resides in Austin, Texas, and is pursuing her Master of Fine Arts in Communication Design at Texas State University.